Dear Customers,
We know the recent tariff changes and global supply chain uncertainty are creating real challenges for retailers. And we want you to know:we see it, we feel it, and we’re working around the clock to respond.
This isn’t business as usual. Like many of you, we’re navigating shifting costs, production delays, and tough decisions. Our priority right now is to do everything in our power to protect the integrity of our pricing and your ability to serve your customers without disruption.
What we’re doing right now: Taking swift, strategic action to safeguard inventory, reduce risk, and stabilize pricing as much as possible.
What You Can Expect From Us
- Transparent communication. We’re committed to keeping you informed every step of the way as we navigate the days ahead. You’ll hear from us as we learn more and make decisions with your needs in mind.
- Thoughtful, data-driven decisions. We take pricing changes seriously. Before making any adjustments, we carefully review our average costs and when new expenses are likely to impact them. Our approach is intentional — never rushed — because your trust matters to us.
- Unwavering commitment to quality and care. Our focus remains on delivering the products your customers love, backed by the service and standards you count on. No matter the challenges, we won’t compromise on what matters most.
We don’t take your trust lightly. Behind every decision we make is our commitment to you, our retail partners, who’ve helped build this brand from the beginning.
We’re in this with you, and we’ll continue to show up with integrity, creativity, and care every step of the way.
With deep gratitude,
Kerry & Brad Farris
Kerry & Brad Farris
